Benefits of flexible pouch packaging
Consumer Demand – Consumers like the way the flexible packaging looks. It’s also easy to open, transports well, and takes up less storage space. Pouch packaging fits in with the “on the go” lifestyle of today’s consumer. Retailer Demand – Retailers like the fact that it takes up less shelf space. In recent years, advances in pouch stability have helped with retailer adoption. Marketing Advantages – Marketers can get better quality of ink, brighter colors, more variety of finishes, and more exposed surface area on pouch packaging. When used as part of a shelf ready packaging system, the products can make a…